Car buyers don’t shop like they used to. From Google searches to Carvana-style expectations, here’s how folks really shop for cars online in 2025.
Buyers aren’t spending their Saturdays hopping from lot to lot anymore they’re doing their homework online. This article breaks down the real car buyer journey in 2025, from Google “near me” searches to mobile-first shopping, and what it all means for dealerships looking to stay ahead.
Frequently Asked Questions
Absolutely. Around 85–90% of car sales still happen at physical dealerships. What’s changed is when they visit, most shoppers now do the majority of their research online before stepping onto the lot.
Carvana changed customer expectations by offering fast, transparent, and seamless online shopping. Even if shoppers don’t buy fully online, they now expect similar convenience and clarity from local dealerships.
Incredibly important. “Near me” searches on Google and Maps have become the main way shoppers discover dealerships. Your Google Business Profile is essentially your new digital front door.
Yes. Over 75% of car shoppers use their phones during their research journey. A fast, clean, mobile-optimized website can make or break a shopper’s first impression.
Yes. Buyers increasingly want to handle trade-ins and pre-approvals online. Offering these tools doesn’t replace your F&I process—it removes friction and brings in better-qualified leads.
Comments
Log in to add a comment.