The Solar Boom Is About to Hit the Bust
Right now, solar companies are breaking records. Crews are working overtime, homeowners are rushing to install, and jobs in the U.S. solar sector just hit nearly 280,000.
But here’s the problem: the 30% federal tax credit ends in 2025, and history shows what happens when subsidies disappear. In Spain, Germany, and China, markets collapsed overnight — companies folded, jobs vanished, and installations dropped by 80–90%.
The same storm is brewing here.
The good news? Some solar companies will survive and even thrive. The difference will come down to how they prepare now:
- A website that sells, not just informs
- Technology that automates and reduces costs
- Social media that educates and builds trust
- Diversification into storage, efficiency, and service contracts
The coming solar crash isn’t the end, it’s a reset. The companies that think like energy tech firms, not just installers, will own the future.
Frequently Asked Questions
Homeowners are rushing to install before the U.S. federal solar tax credit expires at the end of 2025. Installers are hiring aggressively and breaking installation records.
Demand typically drops sharply. In Spain and Germany, solar installations fell by more than 80% when government incentives were removed, leading to layoffs and bankruptcies.
No. Countries like China, Germany, and the U.K. are also reducing or eliminating solar subsidies. This is a global trend.
Globally, about 7.1 million people work in solar PV. In the U.S., the sector employs nearly 280,000 workers, the highest number ever.
No. Solar is cost-competitive in many regions, but growth will slow and many smaller or poorly prepared companies may not survive.
By investing in fast, SEO-friendly websites, using technology to automate processes, leveraging social media to stay visible, and diversifying into storage, efficiency, and service contracts.
Yes, if they adapt. Companies that position themselves as trusted energy service providers, not just installers, can continue to win customers and thrive in a post-subsidy world.
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