About Feather Light Automotive CRM

What Feather Light Is (and Is Not)

Feather Light Automotive CRM is a dealer‑built, feature‑focused CRM designed by an active car dealer for real‑world use. It’s not a clone of big‑vendor systems, nor a bloated enterprise tool you’ll never fully use.

• Dealer‑Built: Crafted in the trenches by a working dealership owner.
• Feature‑Focused: Every workflow and status category solves a real problem.
• Transparent & Simple: No seat limits, pay‑as‑you‑go messaging & calling.

Dealer‑Driven Development

“I made a list of the things I wanted a CRM to do, and I built exactly that. I’ve never used another CRM—every feature is there because I needed it.”

Built in the showroom, Feather Light’s key features are all live in 5 clicks and learnable in 10 minutes:

• Pre‑configured Workflows – Go from zero to leads in under five clicks.
• Integrated SMS, MMS & Calls – Only pay for what you actually use.
• Unlimited Users – Scale from 1 to 100+ with no extra fees.

Transparent Integrations

We only integrate with the tools we use every day in our own dealership. These include:

• Twilio (SMS/MMS & Programmable Voice)
• SendGrid / Mailgun (Email Delivery)
• AutoTrader, Cars.com (Lead Marketplaces)
• CDK Global, Reynolds & Reynolds (DMS Sync)
• Google Analytics & Ads (Marketing & Attribution)
• RouteOne, Dealertrack (F&I Applications)
• vAuto, CARFAX (Valuation & Vehicle History)
• Xtime, Tekmetric (Service Scheduling)
• QuickBooks, Xero (Accounting)
• Intercom, Drift (Web Chat & Support)

Cost & Flexibility

We believe small dealers should never say “I’m too small to afford CRM.” With Feather Light:

• Pay‑as‑You‑Go: SMS, calls & numbers billed only when used.
• No Seat Limits: Invite your whole team—no hidden fees.
• Volume‑Driven Pricing: Affordable by selling more, not charging more.

Effortless Learning & Setup

• 5‑Click Activation: Core workflows ready out of the box.
• 10‑Minute Onboarding: Teach a salesperson SMS, email & calls in minutes.
• No Idle Features: Every tool is used daily—nothing collects dust.

Our Mission

Feather Light Automotive CRM empowers small, independent dealerships with the same powerful tools used by big players—without the cost or complexity. Built by a dealer, for dealers, it’s the straightforward, transparent solution that helps you capture every lead, manage every customer, and close more deals.