Pricing

$150/month

Base CRM Price $150/month

Feather Light CRM has the most simple pricing structure in the industry. You pay for exactly what you use, no more and no less.

We do not limit dealerships to a certain number of users and then apply some type of floating subscription fee for extra users. We want every employee to have access to Feather Light CRM. We want your business to be better, and limiting CRM access does the opposite.

Phone Number

$10

per month

  • ✅ Monthly rental for your dedicated phone number.
  • ✅ Campaign registry renewal ensures messages reach customers, not spam folders.
  • ✅ CNAM registration displays your business name on mobile phones.
  • ✅ Anti-spam database registration for secure communication.
  • ✅ Call recording included for quality assurance and training.
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Hot

Text Messaging

$0.01

per message

  • ✅ Outgoing: $0.01 per message (including carrier fees).
  • ✅ Incoming: FREE.
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MMS

0.02

per message

  • ✅ Outgoing: $0.02 per message (including carrier fees).
  • ✅ Incoming: $0.02 per message (including carrier fees).
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Integration

Frazer Integration – $25/ Integrations month

  • Real-time inventory updates: add, delete, update pricing, book values, costs, and odometer readings.
  • Seamless customer and deal data transfers to eliminate duplicate entries and errors.
  • Note: Fee billed directly to Feather Light CRM, not on your Frazer bill.

Inventory Integration via FTP Upload – FREE

  • Share a provided field list with your inventory feed provider (website company, DMS provider, etc.).

CUDL Direct Integration

  • Fees vary by dealership, with $25/month being the most common.

700 Credit Integration – FREE

  • Use your existing login and credentials.
  • Access traditional credit reports with no change to existing fees.
  • Exclusive pre-qualify credit reports:
    • Soft pull with FICO score and complete credit details
    • Saves dealers money—many save more than their CRM subscription cost!
    • Not currently a 700 Credit client? Enroll here.

RouteOne via 700 Credit – FREE

  • Included for dealerships using 700 Credit integration.

CUDL via 700 Credit – FREE

  • Available for dealerships with 700 Credit integration.

DealerAdmin.io Integration – FREE

  • Instantly fetch rates for service contracts, GAP insurance, and finance products via the Desking Tab.
  • Competitive rates: DealerAdmin.io service contracts are up to 30% lower on 36mo/36k mile plans.
  • Exclusive "Retro Program" offers additional payouts at contract maturity based on dealership loss ratios.