All incoming prospects, from AutoTrader to your own website—flow straight into FeatherLight CRM. Any ADF/XML lead source can plug in instantly, so you capture every opportunity without lifting a finger.
Say goodbye to spreadsheets and missed e‑mails, our CRM becomes your single source of truth for every lead. Here’s how we turn chaos into conversions:
Send pre‑configured email & SMS replies the moment a lead arrives—no typing, no delay, no dropped balls.
Automated, status‑based follow‑up alerts ensure every prospect gets the right nudge at the right time.
With only 5 simple status buckets, your team can’t mis‑label a lead—minimize mistakes, maximize productivity.
Find any contact or conversation in seconds with full‑text search across names, notes, and custom fields.
Leave notes and collaborate directly on each contact record—every update is timestamped and auditable.
Create one‑off or system‑generated reminders on any record so no follow‑up ever falls through the cracks.
Book test‑drives or service visits right on the contact page—and auto‑send a reminder text to customers.
Upload and store contracts, forms or IDs directly on the record—quick retrieval whenever you need it.
Save potential trade‑in details (make, model, VIN) on the lead record to accelerate appraisal and deal‑making.
Store general info, employment history and private notes—everything you need to sell smarter and faster.
Encrypted credit apps, secure pay‑stub uploads and an audit‑trail history tab—protect sensitive data end‑to‑end.