A best‑in‑class automotive CRM combines core tools—lead and contact management, workflow automation, multi‑channel communications, reporting, and mobile access—with deep integrations into dealership systems (DMS, marketplaces, telephony). Feather Light Automotive CRM adds its own dealer‑driven twists: pay‑as‑you‑go pricing, unlimited users, 5‑click setup, and 10‑minute onboarding.
All Sales Communications happen in one place
2 Way Text Messaging, Integrated calling with call recording. Simply click a button and everything happens on its own.
Lead Management
Capture, distribute, and nurture leads from websites, third‑party marketplaces, and walk‑ins—all in one place.
Detailed Customer Profiles
Aggregate purchase history, preferences, and communication logs to personalize outreach and improve retention.
Task & Workflow Automation
Automate repetitive tasks—follow‑up reminders, appointment scheduling, deal progression—so teams can focus on selling.
Pipeline & Status Tracking
Visualize every deal stage (New Lead → Contacted → Test‑Drive → Closed) with drag‑and‑drop pipelines and status categories.
SMS & MMS Messaging
Send and receive text and multimedia messages directly in the CRM, with full conversation history tied to each customer.
Integrated Voice Calling
Click‑to‑call from within the CRM, log call recordings and minutes used, and track call outcomes against each lead.
Email Campaigns & Tracking
Build targeted email sequences, monitor open/click rates, and trigger automated follow‑ups based on customer behavior.
DMS & Marketplace Integrations
Bi‑directional sync with leading DMS platforms (CDKGlobal, Dealertrack, Reynolds & Reynolds) plus online lead sources (AutoTrader, Cars.com).
Reporting & Analytics Dashboard
Real‑time insights into lead conversion, salesperson performance, and ROI—complete with customizable charts and exportable reports.
Mobile‑First Access
Native mobile or responsive web apps let your team update leads, send texts, and log calls on the showroom floor or on the go.
Inventory & Vehicle Management
Tie customer records to VIN‑level inventory, track stock levels, pricing, and history, and push updates to your website in real time.
Pre‑Built Templates & Workflows
Ready‑made email/SMS templates, status categories, and workflow blueprints designed for small dealerships—live in minutes, not weeks.
Pay‑As‑You‑Go Pricing
No seat fees—only pay for SMS/MMS characters you send, call minutes you use, or phone numbers you add (if any).
Unlimited Users
Scale your team from 1 to 100+ users without incurring extra per‑seat charges.
5‑Click Setup
All core workflows and status categories activate out of the box—go from zero to leads in under five clicks.
10‑Minute Onboarding
A new salesperson can learn SMS, email, and phone workflows in about ten minutes.
Dealer‑Built & Dealer‑Tested
Every feature was conceived, coded, and used by a working dealership—no demo‑only bells and whistles.
Credit Application Panel Integration
Easily add a custom credit application to your dealership’s website. All submitted data is sent directly to your CRM via secure API (Webhook), eliminating duplicate entry and avoiding the risks of insecure emails.