Telephony

Telephony Integration: Turn Every Call into Opportunity

Your sales team spends hours on the phone, what if every ring, click, and conversation could work harder for you?

As your dealership grows, a basic phone line just won’t cut it. With dedicated numbers, smart call routing, and click‑to‑call right inside your CRM, every call becomes an automated, trackable touchpoint.

Give customers instant access, never miss a follow‑up, and streamline high‑volume calling so your reps stay focused on closing deals—not juggling apps.

Revolutionize Your Calls with Built‑In Telephony

Stop juggling phones and spreadsheets—Feather Light’s one‑click telephony integration embeds calling, recording, and logging directly into your CRM dashboard.

Make and receive calls, capture every detail, and update customer records without ever leaving the screen. Here’s how we supercharge your calling workflow:

Integrating Telephony

Integrating telephony into your CRM slashes app‑switching and manual logging, boosting agent productivity by up to 30%.

  • Click‑to‑call buttons cut dial time and spark 20% more live conversations.
  • Automated call logging and recordings improve data accuracy and ensure compliance.
  • Real‑time call analytics let managers spot top performers and optimize scripts on the fly.
  • According to Nucleus Research, CRM integrations—including telephony—deliver as much as 8.7× ROI on your sales revenue.

📲 One‑Click, Zero‑Hardware Calling

Click‑to‑call from any contact or lead—no desk phone, no dongle, no extra software. Instantly connect on your desktop or mobile with a single tap.

📂 Automatic Call Logging & Recording

Every outbound and inbound ring is recorded, timestamped, and attached to the right contact—so you never lose a note or miss a follow‑up.

👤 Instant Caller Context

Pop‑up customer histories, past notes, and current status right when the call connects—so every conversation is personalized and on‑point.

🔄 Automated Call Workflows

Trigger next‑step tasks, SMS nudges, or email follow‑ups based on call outcomes—streamlining your pipeline and accelerating deal closures.

📊 Data‑Driven Call Analytics

Monitor call volumes, talk times, and conversion rates in real time. Drill into team performance, identify trends, and coach reps with precision.

>Get Telephony Up & Running in 4 Easy Steps

1

Configure Your Default Sender Number

Pick your main SMS “from” number. This is the phone number all system texts will use by default—appointment reminders, auto‑responses, campaign messages, etc. Make sure it’s a local or toll‑free line your customers will recognize.

2

Connect Your Inventory Integration

Do you sync your stock with a DMS or website feed (ADF/XML)? Toggle “Yes” and follow the prompts to point Feather Light at your inventory source. This lets you reference specific vehicles in auto‑responses, appointment prompts, and workflow messages.

3

Invite Your Team

Add sales reps, managers, service coordinators—and set their call/text permissions. Everyone you invite will immediately get access to the telephony console, click‑to‑call buttons, and message logs in their CRM portal.

4

Turn On Contact Automations

Enable your canned workflows for each stage—Unassigned, Lead, Prospect, etc.—and customize the “Send SMS” and “Send Email” templates. Activate distribution queues and methods so new inquiries fire off auto‑responses without any manual steps.

Frequently asked questions

Frequently asked questions

1.) Do I Need New Hardware?

No—most CTI setups use your existing VoIP service and browsers or mobile apps.

2.) How Much Does Calling Cost?

You pay pay‑as‑you‑go per‑minute rates, only the minutes you use are billed.

3.) Are Call Recordings Secure?

Yes, recordings are encrypted in transit and at rest, ensuring compliance with GDPR and TCPA.

4.) Are Call Recordings Secure?

Absolutely, we support major SIP, PBX, and cloud telephony providers out of the box.